About us
Her story, told. Her dream, built.
HerCreative Collab tells the stories of Black creative women the world overlooked, and brings their dreams to life. We fund the dream. We tell the story. We build the space where both can happen.
HerCreative Collab exists to break that silence.
We believe a story untold is a kind of loss, and a dream unbuilt is a kind of theft. So we do something about both. We put money in her hands so the dream can move. We turn a camera toward her so the story gets witnessed. We build a room where she can create alongside women who understand.
We are not here to be quiet about it. We are here to be bold. To say her name out loud, to make the work and show the work, and to refuse to let one more Black creative woman disappear before the world knew she was here.
This is storytelling as repair. This is funding as belief. This is a dream, brought to life, on the record.
Built by someone who lived it
HerCreative Collab was founded by Alvinya Key, an award winning documentary filmmaker, author, and editor whose work has always centered the stories of Black creative women.
Her debut documentary earned six festival awards. She spent a decade as editor in chief of her own magazine. She has written books, produced film, and built community for creative women for more than twenty years. HerCreative Collab is not a departure from that work. It is the home for all of it.
She started HCC the simplest way possible. With two grants, from her own pocket, to two mothers who were building their businesses. They used the money. It worked. HerCreative Collab is what happens when you decide to do that on purpose, again and again, and tell the world about it.
What we believe
A story untold is a loss. A dream unbuilt is a theft. We move on both.
Her story belongs to her. We tell it boldly, and we tell it on her terms. Consent and dignity sit at the center of everything we make.
Small money, told loudly, moves dreams. The grant is small. What it makes possible is not.
We say names out loud. Being seen is part of the gift.
We build, we do not just talk. The dream has to come to life in the real world. On screen, on the page, in the room.
Empower Artful Innovation
Join us in supporting talented Black women artists by providing them the resources they need to bring their unique visions to life.